![]() L'Oréal Paris: 'Because You're Worth It.'.Pitney Bowes: 'We Power Transactions That Drive Commerce'.The Mosaic Company: 'We Help the World Grow the Food It Needs'.Ronseal: 'It Does Exactly What It Says on the Tin.'.Allstate: ‘You’re in Good Hands With Allstate’.Meow Mix: 'Tastes So Good, Cats Ask for It By Name'. ![]() M&M: 'Melts in Your Mouth, Not in Your Hands'.For everything else, there's MasterCard.' MasterCard: 'There are some things money can't buy.VRBO: 'Where Families Travel Better Together'.Now that we've covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan. Your organization doesn't have to develop both a slogan and a tagline - it might succeed with just a solid, recognizable tagline. Slogans carry a brand's values and promises as the company grows and evolves, and can be promoted under an overarching company tagline. Taglines are more often next to the company's logo on official advertisements and are dedicated more specifically to brand awareness than slogans. "įeatured Resource: 60 Slogan Writing Tips & Examples Taglines enable people to make lighthearted associations with your business: "When I see, I think. A tagline is a catchy quip that evokes an image of your brand in the minds of your customers.Slogans can therefore be longer than taglines, as you'll see in the list below. A slogan encompasses a company's mission, what it stands for, and even how it's helping customers in the individual campaigns the company might run.Where these terms differ is in how they position a company in its industry. TaglineĪlthough both "slogan" and "tagline" tend to be used interchangeably, they actually serve two different purposes.Īs we mentioned in 's definition above, a slogan identifies a product or company. We could argue that the former leaves a better impression on the audience. For example, Reese's Peanut Butter Cups' slogan, "Two great tastes that taste great together," gives the audience good feelings about Reese's, whereas a slogan like Lea & Perrins', "Steak sauce only a cow could hate," uses negative words. The best taglines use words that are upbeat. It imparts positive feelings about the brand. It differentiates the brand.ĭoes your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? ( Check out our essential branding guide here.) 4. A great slogan makes a company or product's benefits clear to the audience. It includes a key benefit.Įver heard the marketing advice, "Sell the sizzle, not the steak"? It means sell the benefits, not the features - which applies perfectly to slogans. Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places. According to HowStuffWorks, a great slogan has most, or all, of the following characteristics: 1.
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